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Principal Software Engineer - Localization Automation



Software Engineering
Multiple locations
Posted on Monday, November 20, 2023

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Software Engineering

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Salesforce is redefining the way prospects, customers, and Trailblazers interact with the company on the web. We are unifying the digital experience of online visitors across corporate brand websites and our Trailblazer ecosystem on a shared digital platform. The result will be dynamic and personalized based on a visitor's role, industry, and location. It will also be a showcase of Salesforce products.

Role Scope.

The Full Stack Software Engineer role is within Salesforce’s Digital Platform Services team in Marketing to help build the foundation services that drive the experiences on our corporate websites.

The successful candidate will have expertise in marketing technologies, including services for content management and Taxonomy, Personalization, Experimentation, and Identity, and a consistent track record of delivering systems across multiple platforms.

Key Responsibilities:

  • Design, build, and maintain APIs and services that are consumed by as well as other website experiences on the Salesforce digital platform

  • Design, implement, test, and deliver scalable, extensible, maintainable and observable services

  • Operate effectively in an Agile and DevOps environment where engineers are expected to be able to design and implement the vital work to ensure quality in their code as well as other engineers'

  • Work closely with a team of engineers, product managers, and architects to build new features our internal customers will adopt while keeping our trusted platform stable and scalable

  • Mentor engineers in development technologies, tools, and processes

  • Present your designs to internal/external groups and review the designs of others

  • Develop test strategies, design automation frameworks, write unit/functional tests to drive up code coverage and automation metrics


  • 6+ years of hands-on experience in designing, building, scaling, and maintaining production services

  • Experience building high-scale microservices on AWS (preferred), GCP, or other public cloud substrates

  • Experience developing front-end and back-end software, preferably including JavaScript or TypeScript, with frameworks such as React and runtimes, including Node.js.

  • Experience working with authentication and authorization protocols/frameworks (OpenID Connect, OAuth, SAML etc.)

  • Experience in Service orchestration using tools like Terraform (preferred)

  • Experience in test-driven development and testing frameworks (Jest, Playwright, and other related test frameworks a plus).

  • Ability to evaluate a problem space and make the best technology decisions for the end user

  • Track record of leading highly impactful projects from conception to finish

  • Strong verbal and written communication skills

  • A related technical degree required

Benefits & Perks

Check out our benefits site which explains our various benefits, including wellbeing reimbursement, generous parental leave, adoption assistance, fertility benefits, and more.



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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For Colorado-based roles, the base salary hiring range for this position is $111,400 to $183,400.

For Washington-based roles, the base salary hiring range for this position is $122,600 to $201,700.

For California-based roles, the base salary hiring range for this position is $133,800 to $220,000.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: