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Data Analytics Platform - Engineer



Data Science
Multiple locations
Posted on Monday, November 20, 2023

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Job Category

Software Engineering

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

At Salesforce we are continuing our own Digital Transformation to accelerate our growth and deliver outstanding service to our customers. A key pillar of this transformation is scaling the deployment, configuration, and management of our global analytics platforms to measure and generate insights on Salesforce prospect and customer behaviors.

We’re looking for an Engineer to support Salesforce’s global analytics platforms across clouds and regions. This person will have experience in digital analytics and in the global deployment of systems such as Google Analytics 360 and GA4 across multiple regions and business units.

This person will support our efforts to build consistency, quality, and value of our digital analytics data at Salesforce. This includes relationships with a distributed team of digital analysts and engineers.

The right candidate brings business understanding on the value of digital analytics data along with the technical expertise required to support a world class implementation of digital analytics platforms. This includes data layer design and implementation, tag management, custom dimensions and variables, events, goals, content and traffic classifications, and similar aspects of digital analytics expertise. This candidate has experience translating desired business insight outcomes from marketing and customer teams into actionable deployment plans and system design.


  • Continue to improve Salesforce’s instance of Google Analytics 360 / GA4, Google Tag Manager

  • Work within the Digital Analytics Platform team to deploy and manage updates to the digital data layer and analytics code live on Salesforce web properties.

  • Configure the digital analytics platform to meet the needs of key internal customers such as Analytics Reporting Team, Cloud Teams, Field Teams, Paid Media, and Product Marketing

  • Participate in a team culture of critical thinking, creativity, innovation, experimentation, diversity, and inclusivity that aligns with Salesforce core values

  • Constantly learn, have a clear pulse on innovation across the enterprise SaaS, data science, customer data, and analytics communities.

Required Skills

  • A related technical degree.

  • 2-5+ years of deep expertise in global analytics platforms such as Google Analytics 360 / GA4. Must have practical, hands on knowledge and ability to design and handle a world class implementation of these platforms

  • 1+ years experience working with global analytics platforms at Fortune 500 companies. Must have experience working with global analytics suites across multiple countries, regions, and business units with a high volume of customer traffic per month (10s of millions+).

  • Broad understanding of digital marketing and the role of digital analytics platforms in evaluating the performance of campaigns, events, paid media, e-commerce, social media, etc.

  • Data manipulation skills, with experience in BigQuery / SQL. Have the ability to closely partner with data engineers and architects.

  • Understanding of governmental privacy regulations on the collection and use of customer data (such as GDPR and CCPA) and how this impacts digital data collection. Experience with OneTrust a plus.

  • Good communicator in written and verbal form with the ability to work well with other technical teams.

  • Problem solver who simplifies problems to their core elements and finds creative solutions.

  • Get-it-done mentality with strong bias towards action.

  • Advanced Salesforce product knowledge a plus

  • B2B customer data experience a plus



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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For Washington-based roles, the base salary hiring range for this position is $122,600 to $168,700.

For California-based roles, the base salary hiring range for this position is $133,800 to $183,900.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: