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Product Engagement Director



Multiple locations
Posted on Thursday, January 4, 2024

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About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Salesforce Industries is building deep vertical CRM products - redefining each industry one by one. And just as we invest in building great products, we also invest in ensuring these products are easy to adopt.
We have three openings for roles to support the Product organization in driving the adoption of the following products:
- Consumer Goods Cloud and Trade Promotion Management
- Salesforce Scheduler and Feedback Management (Surveys)
- Education Cloud and Nonprofit CloudAs part of the Product Management team for your two target clouds, you will be responsible for establishing and driving a multi-release roadmap for successful adoption of this product, including per-release strategies on:
  • How we instrument the product to measure adoption, and the targets we set to define success
  • How we incorporate new features into Trial Orgs and Sales Demo Orgs to showcase our latest capabilities
  • How we improve ease of implementation through targeted investments in documentation, enablement, and pre-configured reference solutions
  • How we can accelerate the efforts of our ecosystem of implementation partners, sales engineers, support agents, and other customer-facing teams to make it easier to help customers get the most value from their Industries product
Although this is an individual contributor role, you will need to bring a “Chief Adoption Officer” mindset as you work closely with your product’s General Manager and Product Leaders, and report progress monthly to our EVP, Industries. As a trusted advisor to these leaders, your strategies will be informed by a variety of firsthand and data-driven sources:
  • As a member of the product team, you will regularly meet with customers, partners, and internal teams to understand the barriers or points of friction they face in adopting the product.
  • As a hands-on expert with the Salesforce platform, you will experience firsthand the level of effort required to configure new features each release, and the extent to which documentation and other supporting assets make the process easier
  • As a part of Salesforce Industries, you will have access to our adoption data analysts and dashboards to help you identify and analyze usage trends by feature, geography, customer size, tenure, and more.
  • As a member of the Adoption team, you will be supported by the experience, strategies, and innovations of fellow adoption leads who cover over 20 additional industry-specific products and embedded components
Recommended Qualifications:
  • 14+ years of innovation and transformation experience as an executive or consultant, leading engagements on growth, customer experience, and innovation challenges
  • 5+ years of Salesforce implementation consulting, or equivalent experience that demonstrates prior hands-on technical depth as well as knowledge of the Salesforce platform
  • Demonstrated ability in outbound/inbound product management or sales engineering delivering SaaS/cloud solutions
  • Proven track record to influence and inspire cross-functional teams to complete a plan
  • Outstanding verbal and written communication skills, including presentation creation and delivery at the C-suite level
  • Ability to work with a degree of ambiguity and flexibility to re-frame and solve adoption challenges
  • We are especially interested in applicants with an industry and/or product background in Retail Execution and Trade Promotion Management, Scheduling and Surveys, or Education and Nonprofit.
  • Salesforce experience is highly preferred
Here is what we need you to bring:
  • You are outspoken and hardworking, and do not hesitate to speak your mind - even to those in more senior roles - to advocate for recommended strategies, mitigate risks, or even voice difficult truths in the interest of ensuring successful adoption of your product.
  • You are a hands-on expert with the Salesforce platform with recent experience as a Solution Architect or Technical Architect (or equivalent), likely a Trailhead Ranger, and looking forward to becoming a top expert on the product
  • You understand Product Management, the product development lifecycle, and have experience bringing new innovations to the market
  • You are a skilled communicator, experienced in making pitches to and collaborating with a broad range of senior and executive stakeholders in areas such as Sales, Marketing, Professional Services, Engineering, and Product Management.
  • You are passionate about ensuring customers see value from our products, and recognize the importance of rapid and successful adoption as a driver of faster growth and lower attrition for our cloud-based products.


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