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Senior Product Specialist (Application Lifecycle Management)



São Leopoldo, RS, Brazil
Posted on Tuesday, July 9, 2024

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

About the team

The Application Lifecycle Management (ALM) Regional Go-to-Market (RGTM) team supports Customer Experience & Solutions (CXS) organization in promoting and adoption of the ALM product portfolio with customers, partners and colleagues. We are part of the Customer Service and Delivery board area.

The ALM portfolio includes these products – SAP Cloud ALM, SAP Focused Run and SAP Solution Manager.


We are seeking a highly experienced Regional Lead to join our regional go-to-market team for Application Lifecycle Management (ALM). This role is centred around supporting customers, partners, and colleagues with ALM products, primarily SAP Cloud ALM, SAP Focused Run and transitioning from SAP Solution Manager. The ideal candidate will network with key stakeholders, create product rollout plans, serve as a trusted advisor, manage escalations, and demonstrate deep expertise in the ALM space. You will be the voice of stakeholders, own the adoption goals for the region and guide customers/partners/colleagues with the deep technical know how. Also willing to do one-o-one customer & partner interaction, thrives in technical world and also open to present in conferences/roadshows and other such events.


  • Subject Matter Expert (SME): Act as a SME for ALM products, quickly learning and building depth in specific product areas. Deliver hands-on showcases and demonstrate deep expertise, particularly in SAP Cloud ALM and SAP Focused Run. Also guides and demonstrates hands-on expertise for guiding customers & partners from transitioning from SAP Solution Manager to SAP Cloud ALM.

  • Deep Expertise Sessions: Conduct in-depth training and expertise sessions for customers, partners, and colleagues to enhance their understanding and utilization of ALM products.

  • Adoption Support: Drive accelerated adoption of the ALM portfolio by providing comprehensive support and guidance to stakeholders.

  • Go-to-Market (GTM) Planning: Co-develop GTM plans, including creating target customer lists and ideal customer profiles tailored to the region.

  • Customer Understanding: Understand region-specific customer needs, drive portfolio field enablement, and build strong customer connections to generate references and success stories.

  • Strategic Engagements: Provide techno-functional advice and support during strategic customer and partner engagements to ensure successful implementation and satisfaction.

  • Communication and Training: Support the delivery of communications, events, training sessions, and other activities to promote ALM products and their benefits.


Educational Background: Technology or business related areas;

Technical Expertise (must): Deep expertise in SAP Cloud ALM and/or SAP Focused Run is needed.

Customer and Communication Skills:

  • Knowledge of managing cloud customers.

  • Excellent communication and interpersonal skills.

  • Proven customer handling skills.

  • Experience of working with customers across the region.

Professional Experience:

  • Experience conceptualizing, organizing, and managing large customer events is a plus.

  • Experience in digital marketing and campaign management is desirable.

  • Candidates with existing experience in Product Owner roles or customer-facing roles would be advantageous.

Personal Attributes:

  • Remains flexible with the role, eager to take new tasks.

  • Strategic and entrepreneurial mindset.

  • Ability to network across the organization.

  • Exhibit the desire to learn and adapt.

  • Team player with the ability to work proactively.


Upto 25%

*Please submit your CV in English. CVS that are not in English will not be assessed.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 398406 | Work Area: Solution and Product Management | Expected Travel: Upto 25% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid.