The Product Management Support (PMS) is responsible for supporting all aspects of the Product Lifecycle Management (PLM) function. The PMS will work closely with the Product Lifecycle Manager/ Solution manager to support them in their role in developing product strategies, product roadmaps and technical and commercial positioning of their specific product range in the market to assure product competitiveness. The PMS role is considered a potential progression step towards PLM role. The role is positioned in the PLM team and covers the support of the following PLM activities:-
Market Evaluation phase
Analyse the market (customers/competitors) and technology trends, collect and determine customer requirements, evaluate strategic and commercial business potential, derive product requirements, and determine product feature gaps and solutions to fill feature gaps.
Product Strategy phase
Develop a product range strategy (including business case and business plans) to respond to the market, the customer and the competitor situation. Derive and innovate product roadmaps within development budgets and available resources. Define and prioritise product performance and product quality improvement programs as required.
Define phase
Evaluate product requirements with key stakeholders i.e. Customers, Sales teams, Development teams, Production Teams, Procurement etc) and develop competitive product requirements specifications. Support across business functions to deliver on the requirement specification.
Realise phase
Support the full product life cycle across the business. Support and guide new product developments or upgrades with PLM inputs. Support a wider business on production readiness.
Commercialize / Operate phase
Cooperate with sales & marketing in planning of product launch measures (e.g. trade shows, press releases, brochures, pilots, technical articles etc). Coordinate product sales release (e.g. list prices, product master data, catalogues, presentations etc.) Support bids/proposals/negotiations.
Phase Out
Develop phase-out/replacement strategies. Align phase out aspects with sales/marketing/production/service/customers/procurement and lead product phase-out planning.
Product Safety - PSE
PLM role is assigned the responsibility of Product Safety Expert (PSE) for their respective product range. Responsible during product design and development stage to specify relevant Product Safety legislation, industry standards and certifications.
Key Responsibilities & Duties:
The PMS key responsibilities are to support the PLM on the following activities: -
• Develop deep technical knowledge of the product range, including product designs, manufacture and test methods. and customer applications.
• Innovate and maintain product roadmaps.
• Create and maintain Business Cases to define the most rewarding product development opportunities.
• Monitor market and perform technical/commercial analyses of competitor products.
• Supporting Sales and Bid teams where sales opportunities require product development, including Go/No-Go and Bid Approval processes, and customer meetings
• Develop relationships with our customers’ Product Managers / Product Experts, to understand our customers’ roadmaps and development plans.
• Communication of product related developments, product upgrades, issues, product bulletins, etc across local and regional business, global functions and also to customers.
• Produce product marketing literature, including presentations, flyers, catalogues, input into on-line product configurator.
• Identify product solutions to customer enquiries outside of ‘business as usual’, both directly with customers and supporting Application Engineering department
• Active participation in Change Management Network (transition new product from Product Development through to Full Sales Release and Production Release gates.
• Produce Product Requirement Specifications for all new product developments
• Maintain product Key Performance Indicators and product analysis, such as sales analysis, cost tracking, track records etc.
• Produce Product Bulletins
• Develop and maintain compliance matrices against international and industry specifications
• Co-ordinate, gather and validate market intel for all product related information, and competitor activity.
Technical Competence
• A mechanical or electrical products background with further education qualification in a technical discipline. Alternatively, demonstrable experience is considered in the absence of a formal qualification.
Experience in mechanical or electrical product engineering preferred.
• Experience in Product Management/Innovation planning or Project Management is beneficial, but not mandatory.
• Good understanding of product sales, product innovation cycles, product engineering and manufacturing operations, associated business departments/functions and business processes.
o Good knowledge in Power electronics and drive technologies
o Good understanding in DC distribution of power especially for maritime market
o Good understanding in power systems on diesel electric and battery electric vessels.
o If possible good knowledge about power distribution in e.g. Data Centres and other industrial plants
• Strong skills in organizing portfolio information and make it available to our organisation
