Key Responsibilities

1. Business Development & Market Growth

• Identify and develop new business opportunities for Advanced Bionics products across Vietnam.
• Develop and execute strategic business plans to expand market share and drive revenue growth.
• Analyze market trends, competitor activity, and customer needs to inform business strategy and identify growth opportunities.
• Set and work towards sales and business targets in coordination with the line manager.
• Plan and execute new product introductions and go-to-market strategies for the country.

2. Dealer & Channel Management

• Identify issues affecting business performance and dealer relationships, and work with the line manager to resolve them.
• Develop, manage, and grow the dealer network across Vietnam, covering both the North and South regional dealers.
• Work closely with the North dealer and the South dealer separately to develop a dedicated business plan for each region, including region-specific sales targets and growth initiatives.
• Develop and agree offers and promotional pricing with dealers from time to time, in line with business objectives and market conditions.
• Support the negotiation of business terms, pricing, and commercial agreements with dealers under the guidance of the line manager.
• Ensure dealer staff are equipped with the necessary tools, resources, and product knowledge to sell effectively.
• Plan and execute a framework of downstream training and enablement for relevant dealer staff in the country.

3. Collaborative Work with Different Teams

• Provide feedback to the Back-End team based on input gathered from the field.
• Ensure all Dealer Staff comply with the administrative, regulatory, legal, and procedural requirements of the Company.
• Collaborate closely with the Clinical and Marketing teams to align business development activities with clinical and marketing strategies.
• Participate in cross-functional projects and initiatives to support product launches and market development.

4. Customer Relationship Management & KOL Engagement

• Act as the lead for customer relationship management in Vietnam, with a particular focus on Key Opinion Leader (KOL) management.
• Build, own, and continuously strengthen relationships with KOLs, clinicians, dealers, distributors, and healthcare institutions.
• Develop and execute a structured KOL engagement plan, including regular touchpoints, advisory input, and involvement in key initiatives.
• Attend conferences, workshops, and industry events to represent the Company, build the network, and identify new business opportunities.
• Stay abreast of the latest developments in Advanced Bionics implant technology and the broader market, and share insights with the business.

5. Competitive Intelligence & Market Analysis

• Conduct ongoing competitive landscape analysis for the hearing implant / cochlear implant market in Vietnam.
• Track and analyze competitors' product plans, pricing, and promotional offers in the market.
• Monitor competitors' business strategies, dealer/distributor structures, and market positioning.
• Compile competitive intelligence reports and share insights with the line manager and relevant teams to inform business strategy and pricing decisions.
• Recommend actions to strengthen the Company's competitive position based on market intelligence gathered.

6. Tender Support

• Support and assist in the preparation of tender documentation for public and private tenders in Vietnam.
• Coordinate with internal teams (regulatory, back-end, finance) to gather the necessary documents and information required for tender submissions.
• Ensure tender submissions are accurate, complete, and submitted within required timelines, in line with Company and market compliance requirements.

7. Documentation and Reporting

• Maintain accurate and detailed records of business development activities as per Company requirements.
• Prepare and present regular updates on business performance, market trends, and opportunities to management and customers.

Qualifications & Experience

• Bachelor's degree in Business Administration, Marketing, Life Sciences, Audiology, or a related field.
• Proven business development / commercial experience, with a track record of managing dealers/distributors and driving revenue growth.
• Prior working experience in the hearing healthcare industry (e.g. hearing aids, cochlear implants, audiology, or related medical device fields) is highly preferred.
• Good command of English communication, both written and verbal, for regular interaction with regional and global stakeholders.