Global Innovation ABM, Dove Hair MET
Unilever
Saray, Tekirdağ, Turkey
JOB PURPOSE
This role exists to translate global Dove strategies into impactful, locally relevant growth initiatives across MET, adapting global mixes to meet diverse market needs while building strong, consumer-centric brand communication.
You will play a key role in shaping and landing region-specific campaigns, adapting or developing communication that resonates culturally and delivers against brand equity and business objectives.
You will be part of the global Dove team, while working hand-in-hand with local market teams, owning projects across multiple geographies and ensuring strong alignment between global strategy and local execution.
As part of Dove — one of Unilever’s largest and most iconic brands, with a strong global footprint and a purpose-driven positioning in beauty — you will contribute to growing a brand that reaches millions of consumers every day and leads the conversation on real beauty and inclusivity. You’ll be part of a team that believes in doing work that matters — for people and the planet.
Because here, we don’t just hire for jobs. We invite you to be part of something bigger.
KEY RESPONSIBILITIES
Adapt global Dove strategies and mixes to deliver locally relevant growth across MET markets
Develop and land region-specific communication, ensuring cultural relevance and strong brand impact
Partner closely with local teams to drive execution across multiple geographies
Own end-to-end delivery of brand projects, ensuring quality, speed and alignment with global direction
Translate consumer and market insights into actionable initiatives and communication opportunities
Lead agency partners to deliver high-quality, on-brand creative output
Build integrated, consumer-centric communication across touchpoints (ATL & BTL)
Manage cross-functional collaboration to deliver holistic brand solutions
Drive strong ownership of timelines, stakeholders and project delivery
Proactively identify opportunities to improve impact and ways of working
REQUIRED QUALIFICATIONS
Minimum 2+ years of experience in innovation, brand marketing or communications in FMCG with strong understanding of strategy development and mix crafting
Strong problem-solving mindset, with the ability to identify issues, propose solutions and move quickly into action
Proven ability to operate independently with a strong sense of ownership, proactively driving solutions and progress without the need for close supervision
Demonstrated capability to navigate and influence senior stakeholders, building alignment and making decisions in complex environments
High level of agility and adaptability, with the ability to manage multiple priorities in a fast-paced, multi-market environment
Strong interpersonal and collaboration skills; a trusted partner who builds positive relationships and works effectively across diverse teams
Excellent communication skills, with the ability to clearly articulate ideas and influence both internal and external stakeholders
PREFERRED QUALIFICATIONS
Experience working across multiple markets or in regional/global roles
Background in beauty, personal care or purpose-driven brands
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
